CSULB Student Affairs Communications & Marketing Department
Video Production | Copywriting | Content development | Social Media Analytics
Working as a Social Media Intern for California State University, Long Beach Student Affairs since August of 2025, I have had the opportunity to collaboratively develop engaging content for Instagram, TikTok, Threads, and Youtube. The Department of Student Affairs Communications & Marketing partners with 30+ CSULB departments to target a Gen Z audience of 11k Instagram followers. Overall, producing 80+ posts monthly fueled by digital storytelling and informed trend research across platforms.
Through the utilization of Sprout Social, I tailor platform-specific strategies and compile monthly performance reports and conduct market research to streamline creative workflow. Frequently, I collaborate with the multimedia team on various projects including scripting, curating shot lists, video production and on occasion, jump into a dancing shark costume.
Since the beginning of the Spring 2026 semester, my team and I have implemented new social media strategies increase engagement on our platforms. Those include the "Campus Tour Series" to inform students of various resources on campus and "Question of the Week Interviews," a series designed to highlight student voices through diversity, equity, and inclusion (DEI) initiatives. This reflects our strategic, student-centered approach to increase platform engagement through community building.
Top Analytics
- Increased impressions by 136% for a total of 3.8 million views across platforms during Fall 2025 Semester.
- Supported sustained audience growth of 22%
- Maintains engagement levels nearly doubling competitor averages such as @csulbasi
Featured Content
Social media copywriting samples
coming soon: CSULB x ANAheim Ducks
The American Marketing Association, Long Beach
Art Direction | Typography | Advertising | Brand Design
My journey with The American Marketing Association (AMA) began in Fall 2024 when I joined the events committee, helping plan and organize 3 socials for our organization per semester. Later, I would frequently attend our monthly community service events in Los Angeles and Orange Counties while assisting on the International Collegiate Conference (ICC) Case Competition submission as part of the Design Team. In May of 2025, I was deemed "AMA Member of the Year" for my outstanding involvement in our organization. Since serving as Art Director, I lead professional development events including our Annual Western Regional Conference, where I placed 1st in the Perfect Pitch competition, rivaling 40+ contestants from 6 University Chapters.
As Art Director of the American Marketing Association, Long Beach for the 2025-2026 Academic Year, I collaborate with 17 other board members to execute internal and external communications for 15+ events monthly. I work closely with the creative team to develop the annual theme and brand deck, ensuring cohesive visual storytelling and consistent brand alignment across all touchpoints.
Spearheading the theme "Chart Your Course, Create Your Tomorrow" we challenge general members
to enhance their professional development skills.
I designed the Annual T-shirt, ICC T-shirt,
AMA-branded stickers, "Elevate" mentorship program logo and 50 flyers per semester via Adobe Illustrator. Other responsibilities include hosting a social media workshop which focused on story-driven copywriting, aiding in the Annual Report, and create a streamlined internal request process.
Before
After
My journey with The American Marketing Association (AMA) began in Fall 2024 when I joined the events committee, helping plan and organize
3 internal events for our organization per semester. Later, I would frequently attend our monthly community service events in Los Angeles and Orange Counties while assisting on the International Collegiate Conference (ICC) Case Competition submission as part of the Design Team. In May of 2025, I was deemed "AMA Member of the Year" for my outstanding involvement in our organization. Since serving as Art Director, I frequently attend professional development events including our Annual Western Regional Conference, where I placed first in the Perfect Pitch competition rivaling 40+ contestants from 6 University Chapters.
As Art Director of the American Marketing Association, Long Beach for the 2025-2026 Academic Year, I collaborated with 17 other board members to execute internal and external communications for 15+ events monthly. I worked closely with the creative and presidential team to develop the annual theme and brand deck, ensuring cohesive visual storytelling and consistent brand alignment across all touchpoints.
Spearheading the theme "Chart Your Course, Create Your Tomorrow" we challenged general members
to enhance their professional development skills. I designed the Annual T-shirt, ICC T-shirt, AMA-branded stickers, and Elevate Mentorship Program logo and 50 flyers per semester. Other responsibilities include hosting a social media workshop which focused on story-driven copywriting, aiding in the Annual Report, and create a streamlined internal request process.
AMA Shark Tank
Competing in the first ever American Marketing Association Shark Tank event, I partnered with my team to develop and refine a creative concept, translating ideas into a clear, persuasive presentation to promote the mock "BloomBuddy" campaign. BloomBuddy, a voice-interactive plant care assistant created by PetalTech Industries in Santa Monica, California is designed to support new plant owners. BloomBuddy uses integrated sensors and AI to monitor soil moisture, light, and temperature. Ultimately giving plants a "personality" while delivering practical care insights.
While given 45 minutes to read the brief and develop a campaign, my team and I presented the concept in a Shark Tank–style pitch. We positioned BloomBuddy as an innovative solution that merges smart technology and brand storytelling to reinvent how consumers interact with their plants.
Our presentation earned us 2nd place overall and secured us the title of "Fan Favorite."
project management | Team collaboration | public speaking | creative Strategy
Seaside Creamery
Graphic Design | Content creation | Digital Marketing | print media
Top Analytics
- Increased outreach by 202% from August to December 2024
- Elevated social media presence from 2 to 5 platforms
- Launched Brand Partnership with Coffee Drunk to double amount of Affogato sales
To increase engagement amongst familial audiences, I redesigned the company's mascot in various actions which were used frequently on merchandise and email-marketing campaigns.
- Increased outreach by 202% from August to December 2024
- Elevated social media presence from two to five platforms
- Launched Brand Partnership with Coffee Drunk to increase Affogato sales