The American Marketing Association, Long Beach

Art Direction | Typography | Advertising | Brand Design | management | Event Coordination

My journey with The American Marketing Association (AMA) began in Fall 2024 when I joined the events committee, helping plan and organize 3 socials for our organization per semester. Later, I would frequently attend our monthly community service events in Los Angeles and Orange Counties while assisting on the International Collegiate Conference (ICC) Case Competition submission as part of the Design Team. During ICC 2026, I placed 3rd overall for the individual Perfect Pitch Competition, bringing home a sense of pride and camaraderie to my university chapter.

As Art Director of the American Marketing Association, Long Beach for the 2025-2026 Academic Year, I collaborated to execute internal and external communications for 15+ events monthly. I worked closely with the creative team to develop the annual theme and brand deck, ensuring cohesive visual storytelling and consistent brand alignment across all touchpoints. 

Spearheading the theme "Chart Your Course, Create Your Tomorrow," we pushed general members to enhance their professional development. I designed the Annual T-shirt, ICC T-shirt, AMA-branded stickers, "Elevate" mentorship program logo and 50 flyers per semester via Adobe Illustrator. Other responsibilities included aiding in the Annual Report, and create a streamlined internal request process, and hosting a social media workshop which focused on story-driven copywriting. 

Since taking on the mantle of President for the 2026-2027 academic year, I lead professional development events including our Annual Western Regional Conference (WRC). Co-hosted by 3 additional Collegiate Chapters with over 120 attendees from the Western half of the United States. Contributing to the conference theme "Beyond the Horizon," we challenge members to think beyond the classroom. With over $1000 in monetary and in-kind donations acquired, WRC offers an AMA alumni panel, career fair, cross-chapter networking opportunities, workshops, case studies and AMA national-inspired competitions including Perfect Pitch, Marketing Strategy sponsored by Celsius and the brand-new Sales Competition. Within WRC planning I created graphics and managed the @amawrc social media, hosted cross-chapter meetings and managed my chapter outreach and leading up to the event.

As President, I direct an 18-member Executive Board and a 170+ member organization providing strategic guidance, conflict resolution, and facilitating clear communication to ensure seamless operations and alignment with organizational goals across digital media, sponsorships, events, and finances. My team and I work to expand professional development opportunities for AMA members through firm tours, guest speakers, workshops, regional and national conferences, two mentorship programs, a student-led marketing internship, and more.

My journey with The American Marketing Association (AMA) began in Fall 2024 when I joined the events committee, helping plan and organize 3 socials for our organization per semester. Later, I would frequently attend our monthly community service events in Los Angeles and Orange Counties while assisting on the International Collegiate Conference (ICC) Case Competition submission as part of the Design Team. During ICC 2026, I placed 3rd overall for the individual Perfect Pitch Competition, bringing home a sense of pride and camaraderie to my university chapter.

As Art Director of the American Marketing Association, Long Beach for the 2025-2026 Academic Year, I collaborated to execute internal and external communications for 15+ events monthly. I worked closely with the creative team to develop the annual theme and brand deck, ensuring cohesive visual storytelling and consistent brand alignment across all touchpoints. 

Spearheading the theme "Chart Your Course, Create Your Tomorrow," we pushed general members to enhance their professional development. I designed the Annual T-shirt, ICC T-shirt, AMA-branded stickers, "Elevate" mentorship program logo and 50 flyers per semester via Adobe Illustrator. Other responsibilities included aiding in the Annual Report, and create a streamlined internal request process, and hosting a social media workshop which focused on story-driven copywriting. 

Since taking on the mantle of President for the 2026-2027 academic year, I lead professional development events including our Annual Western Regional Conference (WRC). Co-hosted by 3 additional Collegiate Chapters with over 120 attendees from the Western half of the United States. Contributing to the conference theme "Beyond the Horizon," we challenge members to think beyond the classroom. With over $1000 in monetary and in-kind donations acquired, WRC offers an AMA alumni panel, career fair, cross-chapter networking opportunities, workshops, case studies and AMA national-inspired competitions including Perfect Pitch, Marketing Strategy sponsored by Celsius and the brand-new Sales Competition. Within WRC planning I created graphics and managed the @amawrc social media, hosted cross-chapter meetings and managed my chapter outreach and leading up to the event.

As President, I direct an 18-member Executive Board and a 170+ member organization providing strategic guidance, conflict resolution, and facilitating clear communication to ensure seamless operations and alignment with organizational goals across digital media, sponsorships, events, and finances. My team and I work to expand professional development opportunities for AMA members through firm tours, guest speakers, workshops, regional and national conferences, two mentorship programs, a student-led marketing internship, and more.

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