CSULB Student Affairs Communications & Marketing Department
Video Production | Copywriting | Content development | Social Media Analytics
Working as a Social Media Intern for California State University, Long Beach Student Affairs since August of 2025, I have had the opportunity to collaboratively develop engaging content for Instagram, TikTok, Threads, and Youtube. The Department of Student Affairs Communications & Marketing partners with 30+ CSULB departments to target a Gen Z audience of 11k Instagram followers. Overall, producing 80+ posts monthly fueled by digital storytelling and informed trend research across platforms.
Through the utilization of Sprout Social, I tailor platform-specific strategies and compile monthly performance reports and conduct market research to streamline creative workflow. Frequently, I collaborate with the multimedia team on various projects including scripting, curating shot lists, video production and on occasion, jump into a dancing shark costume.
Since the beginning of the Spring 2026 semester, my team and I have implemented new social media strategies increase engagement on our platforms. Those include the "Campus Tour Series" to inform students of various resources on campus and "Question of the Week Interviews," a series designed to highlight student voices through diversity, equity, and inclusion (DEI) initiatives. This reflects our strategic, student-centered approach to increase platform engagement through community building.
Social media copywriting samples
Featured Content
Top Analytics
- Average 1.1 million monthly impressions on @csulbstudent Instagram
- Increased follower count by 43% from August 2025 through August 2026 period
- Maintains engagement levels doubling competitor averages such as @csulbasi
day at the Beach x Coachella campaign
Day at the Beach is CSULB's biggest event for newly admitted and prospective students. At Student Affairs, our role is to prive live media coverage and digital marketing services. Individually, I took the lead on this project finalizing edits, executing live story coverage and copywriting for social posts.
As the event takes place in April, we were inspired by the student body's interest in Coachella. Given our knowledge of 2026 Coachella headliners, the edit was paired with a popular Justin Bieber song.
The post acquired 3.2k likes and over 91.8k impressions. Overall, fostering a community based on the communal love for music within The Beach Family.