CSULB Student Affairs Communications & Marketing Department

Video Production | Copywriting | Content development | Social Media Analytics

Working as a Social Media Intern for California State University, Long Beach Student Affairs since August of 2025, I have had the opportunity to collaboratively develop engaging content for Instagram, TikTok, Threads, and Youtube. The Department of Student Affairs Communications & Marketing partners with 30+ CSULB departments to target a Gen Z audience of 11k Instagram followers. Overall, producing 80+ posts monthly fueled by digital storytelling and informed trend research across platforms.

Through the utilization of Sprout Social, I tailor platform-specific strategies and compile monthly performance reports and conduct market research to streamline creative workflow. Frequently, I collaborate with the multimedia team on various projects including scripting, curating shot lists, video production and on occasion, jump into a dancing shark costume.

Since the beginning of the Spring 2026 semester, my team and I have implemented new social media strategies increase engagement on our platforms. Those include the "Campus Tour Series" to inform students of various resources on campus and "Question of the Week Interviews," a series designed to highlight student voices through diversity, equity, and inclusion (DEI) initiatives. This reflects our strategic, student-centered approach to increase platform engagement through community building.