RADICI
Brand strategy | Industry Forecasting | Graphic Design
Rooted in quality, Radici is built around the idea that great cooking starts with strong roots. The brand combines the heritage of Tuscan olive oil production with the excitement of culinary discovery for a new generation.
The visual identity balances authenticity and upcoming innovation.
Most traditional olive oil brands rely on dated visual themes making each bottle nearly impossible to distinguish from one another. Other newer brands place a strong focus on trend-driven aesthetics. Radici grows through the cracks other brands have not managed to facilitate. Maintaining a heritage-driven brand while appealing to younger audiences through bold designs and formal typography.
Consumers increasingly seek products that feel authentic while also aligning with modern aesthetics and lifestyles. Radici occupies the space between premium heritage brands and trendy contemporary brands. Radici is to be positioned as an affordable high-quality Tuscan olive oil brand that makes gourmet cooking more approachable for young adults.
